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Who Reads Life on the Water?
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READER PROFILE*
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80% are 35 years old and up
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58% women, 44% male
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59% have household Income $75k plus
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54% College Graduate or more
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44% still have children at home
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47% own 2 or more cars
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22% own 2 or more boats
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24% own an RV
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39% say being on the water makes their family closer
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37% of the families responded that their kids are happier and healthier because of their 'life on the water'
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76% like new challenges
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68% will try new products
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79% say being on the water reduces stress
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53% say a 'life on the water' gives them a sense of freedom
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27% are planning a trip in the next 3 months
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33% are considering another recreational vehicle purchase in the next 12 months
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34% will consider waterfront property in the next 3 years
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21% want new flooring in the next 6 months
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18% want furniture in the 3 months
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71% have saved for retirement
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58% have mutual funds
*phone survey conducted September 07 from sampling of 190 registered users and subscribers. +/- 3% error.
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DISTRIBUTION
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Mailed
to more than 8,000 registered boaters and waterfront property owners
with income of $75k plus, including our growing list of subscribers
from throughout the Tennessee River Valley, the Gulf Coast, the
Mid-Atlantic Coast and internationally from Canada, England, France,
Spain and Nova Scotia!
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Additional
distribution at Tennessee River marinas, marine dealerships, real
estate offices, tourism centers, outdoor stores, hotels and motels,
restaurants and events like boat and RV shows
To be a distribution site, call
Donnie & Sheila Thrasher, Western Division, 256-765-3941
Lawanna Stacy, Central Division, 256-683-7477
Howard or Bill Martin, Eastern Division, 256-656-7407
Check out the list of LIFE ON THE WATER MAGAZINE distribution points:
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Page Sponsored by:
The 2008 models are IN! VISIT EXTREME MARINE NOW FOR THE PRE-BOAT SHOW SALE! Boat Show pricing in the store!
call 256-351-1440 or visit Extreme Marine at the Decatur Bridge, Hwy 31, Decatur, Alabama!
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